SUGAR CRUSH
Dessert First, Meal Later
SUGAR CRUSH MIRI EXECUTIVE REPORT
An Insight on the Business
Brief Introduction
Sugar Crush Miri consists of a group of students selling a variety of baked goods and refreshing coconut drinks and shakes.
Our main objective is to educate the local public regarding food wastage in the country. We are also aiming to show support and give recognition towards local businesses so that they can continue to thrive in the midst of the ongoing pandemic.
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Our strategy is to collaborate with a local business with an agreement of 70% of revenue going back to them while 30% being donated to The Lost Food Project. Our main target consumers are young adults ranging from 18 to 21 years old.
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To know more about us, please click on the link below.
Business Analysis
During our few weeks of business, we have made an analysis on our consumer behavior. Firstly, we noticed that the majority of our customers are female (71.4%) of them are female while 28.6% of our customers are male. On top of that, the majority of our customers are aged from 18 to 21 years old.
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In terms of our drinks menu, our Coconut Water with Chia Seeds has been the most popular and preferred drinks by our customers. For our food items, our most popular food item are the Strudels, followed by Mixed Cakes and then our Korean Garlic Cheese Bun.
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Throughout the operation of our business, we have managed to reach more than RM3K of sales, with RM818.10 being donated to The Lost Food Project!
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Do click on the link below for a detailed visual of our Income Statement as well as our Data Analysis.
Team Contributions
Teamwork Analysis
Grace Zerra Santeh Anak Gilbert
Leader, Management Team, Marketing Team
Appoints member to their teams and roles
Manages website and executive report
In charge of creative writing for social media
Manages timing
Handle pick-up orders
Emily Ting Jia Ee
Co-Leader, Management Team, Media Team
Manage executive report slides and assists the leader in managing teams
In charge of post designs for Instagram
Handle pick-up orders
Alanna Kok Pei Kuan
Finance Team
In charge of creating an Income Statement
Update the group on revenue
Handle delivery orders
Annamaria Binti Holek
Research Team, Media Team
Provide and research topic discussions for Facebook post
In charge of post designs for Instagram
Handle pick-up orders
Basia Chang Yong Ai
Finance Team
In charge of creating an Income Statement
Update the group on revenue
Handle delivery orders
Darrianne Ling Wen Xuan
Marketing Team, Sales Team
In charge of FaceBook
Prepare and keep up with data analysis
Handle delivery orders
Dayang Farzana Aidha Binti Awang Idrus
Media Team, Sales Team
In charge of post designs for Instagram
Prepare and keep up with data analysis
Handle delivery orders
Gabriella Lindan Anak Jawan
Finance Team
In charge of creating an Income Statement
Update the group on revenue
Handle pick-up orders
Mikee Kylie Dela Cruz Dupaya
Marketing Team, Research Team
In charge of Instagram
Provide and research topic discussions for Facebook
Keep track of weekly orders
Sharmine Anak Jerffary
Media Team, Sales Team
In charge of post designs for Instagram
Prepare and keep up with data analysis
Handle delivery orders
Valarie Foo Yee Ting
Research Team
Leads Research Team
Prepare and research topic discussions for Facebook
Handle delivery orders
Vinny Ivy Chin
Sales Team
Leads Sales Team
Prepare and keep up with data analysis
Handle delivery orders
Process of Project
The flow of work in Sugar Crush Miri
Before
The team was divided in five different teams, Management, Marketing, Media, Sales and Finance, to ensure a smooth workflow throughout the entire project. Then, a group representative contacted the charity of choice (The Lost Food Project) to collaborate with. After that, we determined the type of business we would be doing (Food and Beverage). After this was decided, a team name was formed and we contacted two local businesses, Julia's Home Desserts and Te'Amo Shake Mansion, to collaborate with a mutual agreement of 70% of the revenue going back to the local businesses and 30% being donated to The Lost Food Project. Then, we set up an Instagram account to promote the business as our targeted audience mainly uses Instagram as their daily social media platform.
During
After everything has been planned, our business began operating late in March. We would open orders from every Sunday to Wednesday, then delivering the goods to customers every Saturday. Every week is a different menu selection so that we can keep our consumers curious and adventurous with their taste. The team has also ultimately decided to divide each other in to two teams which is Pick-up and Delivery team as some customers prefer to pick-up their orders from the Curtin Malaysia campus, while some prefer it if their goods was delivered to them. On top of that, our team made sure to make weekly posts for our Facebook page to raise awareness and educate the public about food waste and how it affects civilians in the country.
Conclusion
To summarise the outcome of our project, we have managed to raise RM 818.10 to be donated to The Lost Food Project, and also raise a revenue of RM 2239.20 towards the local businesses we collaborated with.
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By donating to The Lost Food Project, we are also supporting their main cause which is to provide food to those who do not have access to quality food. With the recent rise in food ingredients, it is crucial for us as a community to support one another, especially those who are in need. Sugar Crush Miri is indeed happy to be able to support this cause and be a part of something good.
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As a group of young students, it is without a doubt that we had faced a few conflicts throughout this project. Despite the disagreements, we managed to pull through and work together so that we can continue with this project with ease as our main objective for this project is to spread awareness regarding food waste and at the same time, supporting those who have no access to food.